Forewords by Marty Appel

Strangers in the BronxStrangers in the Bronx DiMaggio, Mantle, and the Changing of the Yankee Guard By Andrew O’Toole, Foreword by Marty Appel

MY FAVORITE STORY FROM 1951 INVOLVES THE “BOBBY THOMSON” game and one Yogi Berra. The ’51 season featured a terrific American League pennant race, and a similarly terrific one in the National League, where those other two New York teams-the Brooklyn Dodgers and New York Giants-needed a three-game playoff to decide a champion. more


Foreword to 2015 edition of Who’s Who in Baseball
In the days when fans were called “cranks” and ballparks were wooden, there was a growing number of baseball fans who appreciated the game for its statistics. Statistics provided a measuring device for “who was good and who was bad” and a sense of order off the field for the well-organized game on the field. The box score was as perfect as the distance between the bases. An extension of the box score into season and career columns of numbers was waiting to be embraced. more


100yrsWhosWhoBB100 Years of Who’s Who in Baseball
Before baseball became a year round, non-stop 24/7 bombardment of news, with the winter months filled with rumors, free agent signings, trades, blogs, tweets, press conferences, MLB Network, ESPN, and Tommy John surgeries – we could pause after the World Series, catch our breaths, and gently count the days until spring training.

In the really old days, people were said to sit around a “hot stove” and talk baseball, and the talk was often things like “who’s better – Ruth or Cobb?!” more


The Colonel and Hug
Shortly after George Steinbrenner’s death in 2010, talk began to sweep across social media about his worthiness for inclusion in the Baseball Hall of Fame.

As one who worked for him for many years, I found myself on the receiving end of that question many times.  And I would answer, “Mr. Steinbrenner often said that owning the New York Yankees was like owning the Mona Lisa.  If that was true, then Jacob Ruppert was Leonardo da Vinci – the man who painted it.”  more


bridging2dynastiesIntroduction to Bridging Two Dynasties: The 1947 New York Yankees
The 1947 Yankees always seemed to stand “alone” to me among the litany of champion Yankee clubs—neither a Joe McCarthy team, nor a Casey Stengel team, carrying over some wartime players and introducing some guys that, frankly, didn’t feel like Yankees.

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07-fantog239Baseball Fantography: A Celebration in Snapshots and Stories
Ever increasing forms of social media and continue to expand the ways in which we can root, root, root for the home team, but one thing still connects all generations of baseball fans – still photography. Is there anything more unique to a modern historic baseball moment than the sight of 40,000 digital cameras flashing at once?

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06-gotemGot ‘Em, Got ‘Em, Need ‘Em: A Fan’s Guide to Collecting the Top 100 Sports Cards of All Time
When I worked in the trading card industry in the ‘90s, the “hot term” during those collecting madness days was “chase card.” It was a marketing term to indicate the special cards, like a Michael Jordan gold plated, glossy chrome, limited edition, signed, with relic, alternate version, that people would chase to the ends of the earth knowing it would make them rich beyond their dreams. more


04-greatnessinwaitingGreatness in Waiting
The road towards a new Yankee Stadium actually began with bat days in the early 1970s. The sell-out promotion, beloved by fans and a favorite of newspaper photographers, brought will it a ritual by which young fans with tap their bats in unison against the concrete beneath their feet, hoping to stir a Yankee rally.

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NY Yankees Collectibles NY Yankees Collectibles: A Price Guide to Memorabilia for America’s Favorite Team (Beckett)
In 1973, when the original Yankee Stadium was being prepared for partial demolition as part of a $100 million refurbishing, I was a member of the team’s public relations department. And I had my eye on a quaint yet sturdy piece of the team’s heritage. more


N.Y. Yankees Collectibles/Beckett Yankee Memorabilia
With the two world championship trophies earned by the New York Yankees in the last three years, the nation has been reminded again that for better or worse, love them or hate them, this truly has been America’s Team, the national franchise. more


New York Yankee Collectibles/Beckett
It begins, of course, with the “Voice of God,” the voice of Bob Sheppard, who has handled the public address assignment at Yankee Stadium since bleacher seats were 50 cents, since Mickey Mantle wore his rookie number 6, and since Casey Stengel wore a long sleeve manager’s uniform as Joe McCarthy had. The Yankee top hat logo was four years old; the Yankees Yearbook, two, and the number 4 elevated train was passing behind the bleachers, over Joe DiMaggio’s shoulders. more


03-TN-Designated HebrewRon Blomberg Autobiography
First off, after all these years, what’s with the “bloom-berg” pronunciation? If it’s “BLOOOM-berg,” how come his first name isn’t pronounced “Roon?” more