Appel Public Relations
was established in March
Marty Appel, a veteran of 32
years of experience in communications,
public relations and writing.
The company, based in New
York City, specializes in
needs of sports, broadcast,
and publishing clients.
Appel, who has won an Emmy Award, a Gold Record, and
award-winning books, is the company’s president.
York Yankees to Olympic Games He
was the youngest public relations
director ever selected to lead
a major league baseball team
and was George Steinbrenner’s
first hire in that position with
the New York Yankees. After nine
years with the Yankees, under
both CBS and Steinbrenner ownership,
Appel went on to direct public relations
for Tribune Broadcasting’s WPIX
in New York and to serve as the Yankees
Executive Producer concurrently. He
later directed public relations for
the Atlanta Committee for the Olympic
Games and the Topps Company before
opening his own agency.
base extends beyond the sports field, including NYC Health & Hospitals
New Teacher Institute, a communications course in Harlem’s
District 5 for an after-school program, the New York City
program, the Maritime Association, Boys and Girls Clubs of
America, the New York Academy of Medicine’s ‘Doctors
Against Handgun Injury’ program, and Mickey Mantle’s
Restaurant. Sports clients include Topps, The Sporting News,
Network, The Yogi Berra Museum, and the Yankees.
Jack Briggs, Assistant Sports Director / Associated Press Broadcasting - Washington, D.C.(September 9, 2007): "You are without doubt the best PR guy around. I mean for the AP to clear the story and then minutes later you have this release, now, that is impressive..."
of Numerous Books He
has also done public relations for World Team Tennis’
New York Apples and for the Office of the Baseball Commissioner.
His 16 books include collaborations with Larry King, Bowie Kuhn,
Tom Seaver, Lee MacPhail, umpire Eric Gregg, Thurman Munson,
the definitive collection of Hall of Fame biographies in Baseball’s
Best, and the award-winning biography “Slide,
about a 19th century baseball star. His autobiography, “Now
Pitching for the Yankees,” named best New York baseball
book of 2001 by ESPN, was published in June 2001.